Some say, if it works don’t fix it, but at Condo Control, we say if it works, we can improve it.

This strategy is one of the reasons for our ongoing international success and keeps Condo Control at the highest satisfaction rating in the industry, according to Capterra.

We apply our continuous “improve it” philosophy to all aspects of our business from software development to customer service—and now to our brand! Yes, Condo Control has rebranded with a new look, while maintaining our best-in-class technology.

Table of contents

• Why do companies rebrand?
• Condo Control’s rebrand
• 4 ways Condo Control evolved its brand
• How our new look impacts our customers

Why do companies undergo a rebrand?

Just as markets and clients change over time, brands must also change to best align with the current market and their prospective and current customers’ values and needs.

This means it’s important for the brand to create an ongoing connection with people. For example, if we consider brands from the 1960s , they either have evolved to stay relevant or they no longer exist.

Condo Control’s journey to rebranding

Condo Control was born from CEO Brian Bosscher’s ingenuity and his understanding of the frustrations that occur in condo and HOA communities. After purchasing his own condo, Brian joined his building’s finance committee and gained insight into the complexities and challenges that arise in the industry and how they impact Boards, Property Managers, Security and Owners.  

This experience inspired Brian to build a long-term, modern, technology-driven solution called Condo Control in 2008.  

Sixteen years later, as the company grew and flourished, the market trends, needs and client base have evolved; and Condo Control continues to evolve with it.   

Most recently this evolution took Condo Control’s brand into account.

Condo Control rebrands for a sustainable future

Condo Control decided 2024 was the right time to assess its brand and position the organization in a way that best reflects our clients and the communities we serve.

Important factors we wanted to reflect in our new brand include:  

1. Representation of all clients

Condo Control is thriving in the community management software market with leading technology as we support both condominium communities as well as homeowner association (HOAs) communities.

Those categories include:

• Condominium Corporations
• Stratas
• Property Owners Associations
• Homeowner Associations
• Master Associations

2. Supporting our environment

Our new brand represents reaching our goal of creating an ecosystem (living environment) that works better for everyone—Boards, Property Managers, Security and Owners—all while making a positive impact on the natural environment by delivering the tools that significantly reduce paper consumption and promote a greener approach to running community operations.

3. Continued innovation that better serves communities

Finally, our brand update also better aligns with some of the exciting new features we have coming soon, designed to benefit property managers, boards, and everyone living in or managing a community. We’re committed to continually enhancing our offerings, ensuring that Condo Control evolves to meet your growing needs while delivering the same trust and reliability you expect.

These reasons propelled our rebrand as they are important to both Condo Control and our clients.

4 ways Condo Control evolved its brand

Here’s how Condo Control evolved its brand in four major ways that capture our motivation for the rebrand. 

1. Logo

Condo Control has replaced its logo only showing a skyline of buildings with our new logo that represents both condominiums and HOAs with an image of a condominium building as well as house. This now represents the true nature of our full client base -condominiums and HOAs.

2. Color Palette

Our primary color palette is now in the green tones, changed from baby blue. Our new color palette of shades of green symbolizes our intention to continue make a positive impact on the environment by supporting our customers’ transition to increased paperless operations, as they see a 40-60 percent reduction in paper costs, and promote a more sustainable approach to community management.

We believe these new colors will resonate more deeply with our clientele and create a stronger emotional connection as shades of green point to health and wealth.  

3. Messaging

A subtle, but meaningful change in our messaging indicates our updated messaging slightly shifts from direct cost and time-saving language to the new messaging of operating cohesively so as to result in reduced workloads and costs.

4. Imagery

We will now use more images of our versatile software, so prospects and clients can see what our unique software screens look like, as opposed to stock images. This gives our clients assurance that the images they see marketed on our website and on social media are realistic and what they’ll be using. It gets them familiar with the look and “feel” of our software features in advance.

Condo Control has made effective changes in these primary areas.

How our new look impacts our customers

While our outward look is changing, our business is delivering a continued level of excellence that our customers value.   

With 40+ plus features and exceptional functionality, Condo Control will continue to enhance connectivity within communities and serve as a single source of truth for Boards, Property Managers, Security and Owners.

Our 16-year proven and reliable software platform, with 99.9 percent up time, will continue to be best-in-class, for condominium and HOA communities who use it as their centralized technology solution to engage, build trust and work cohesively resulting in saved time and money.

Our customer service remains key to our long-term success along with the feedback our clients share with us to ameliorate our dynamic software.

Our new look will seamlessly appear in our clients’ existing software as of October 16, 2024.

A rebrand for now and the future

A brand must evolve to stay relevant. Condo Control has done this as we achieve greater representation and connection with prospects and our clients alike.

As Condo Control looks to the future our mission continues to be making ourselves an integral part of successful communities by digitizing, streamlining and automating community operations resulting in efficiency and sustainability.

We thank all of our customers for your continued feedback, trust and support. We look forward to serving you for a sustainable future.